Currently the economy and sub-economy-priced cigarette brands account for over 50% of all cigarettes sold in the UK, and growth in this sector looks set to continue. JTI UK head of communications Jeremy Blackburn agrees value has become an even bigger driver in both the cigarette and RYO category, which has proved a catalyst for the sensational growth of JTIs economy brand Sovereign Blue
Here are the key numbers for smoking cessation rates: 6% quit in the control group with standard treatment, no money 16% quit in the pure $800 reward group 10% quit in the commitment contract group risking $150 + $650 reward (52% quit in the subset of the commitment contract group (14% of them) who actually participated) In other words, pure rewards yield the most smoking cessation, mostly because so many more people are willing to be incentivized that way
HEPA filters: $30-$100, replaced every 6-12 months
A picture can convey a message Stronger and more poignant than written text, as they say: A picture is worth a thousand words or from other health consequences, to shock and discourage people from smoking or to encourage them to stop smoking. The ICA continued that we know that the emotional reactions create a lasting effect, and in the short and long term, the move will bring a real benefit
