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They are still getting younger smokers in developed markets, but not at the rate as the old ones are dying off. The deal -- which followed months of on-again, off-again talks -- is complicated by its size and the involvement of several companies
The letter detailed how descriptors such as natural and additive-free could communicate (explicitly or implicitly) that their cigarettes posed a lower risk of tobacco-related disease than other cigarettes
Sales of cigarettes are down almost 4 per cent year on year, with the slope becoming steeper in recent months: in the last quarter of 2007, sales were down 6.7 per cent
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