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National Center for Health Statistics, part of the U.S

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[4] It may be used as a form of aversion therapy for smokers who are unused to such heavy smoking, inducing them to give up altogether

Jackler also noted that Juul and other e-cigarette manufacturers have used bright colors, sleek design and fashionable millennial models to target children.[17] Even traditional cigarette manufactures cannot ignore the parallels.[18] Phillip-Morris, the manufacturer of Marlboro cigarettes, actually sued Juul because their advertising was too similar.[19] Right now, there are several pending lawsuits filed against Juul and other e-cigarette manufacturers.[20] These lawsuits allege that Juul and other e-cigarette manufacturers are doing exactly what Big Tobacco didthey have been deceptively advertising to children