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According to a Truth Initiative report on IQOS in the U.S., During their visits [visitors] were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy iQOS without the unknown risks of vaping, and that iQOS was a safer alternative to smoking a marketing claim that iQOS was not allowed to legally make. They also note that Visitors to the Atlanta stores received follow-up emails promoting iQOS and announcing a rewards program for customers to exchange points for product coupons. Altria expects to be able to resume sales at some point in the near future

Retinal Detachment Smoking increases inflammation in your body, including your eyes

Participants who indicated they had never smoked 100 or more cigarettes were put in the Never Smoker group (N=1,889), those who said they had smoked 100 or more cigarettes, but did not currently smoke, were labeled as Past Smokers (N=329), and those who said they had smoked 100 or more cigarettes and still smoke were labeled Current Smokers (N=32)