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So Mad Men is not only showing the Devil-may-care culture of the 1960s, but one of the consequences of that culture which is a hell of a lot of people back then died of lung cancer (In fact, Ive called it the slow-motion tobacco holocaust of the 20th century.)

That was basically the whole point of said article

"None of the accessories have been demonstrated to reduce smokers' exposure to toxins or risk of tobacco-related disease and death,'' WHO said

American Lung Association President and CEO Harold Wimmer said the proposed ban could "be the single most significant action taken by FDA in its almost 13-year history of regulating tobacco products." "Tobacco use is the number one cause of preventable death among Black Americans, claiming 45,000 Black lives every year," Wimmer said in a statement