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Also, BAT already owned more than 40% of Reynolds American and they already had technology-sharing agreements in place, so even before the acquisition, the two companies had a close working relationship
The transition from cigarettes to New Categories is a moderate headwind for BAT, as it is losing moderate share when smokers move to heated tobacco and losing significant share when U.S
But Robert Cunningham, a senior policy analyst with the Canadian Cancer Society, said he was only aware of these cigarettes being sold in one place, at the duty-free shop in Vancouvers international airport
Coca-Cola was bought at a time of massive overdiversification
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