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However, not to be washed away by the antismoking groups, Camel swiftly marketed that its cigarettes contained 28% less nicotine than the other four leading cigarette brands

The agency will continue to review product submissions and exercise its legal authority and consumer protection duty to remove products from the market when they fail to meet the public health bar set forth under law. The FDA is giving retailers 30 days to stop selling these four products, after which the products will be considered adulterated and misbranded, thereby making it illegal to sell them in the United States and subjecting retailers to prosecution and/or fines.

One of the primary goals of the Tar Derby was to fight against heavy nicotine and tobacco tar cigarettes, as well as encourage the use of filtered cigarettes

However, upon pointing out that since Joes reintroduction into Camels advertisements, the underage market jumped to 61%, Camel was forced to permanently withdraw the character in 1997