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An Australian meta-analysis from 2011 found that ads hammering the negative health impacts of smoking were most effective in getting people to kick the habit

Emphasizing how much money is spent annually by the tobacco industry on tobacco advertising and social marketing has been a compelling theme for prior anti-tobacco campaigns, particularly those targeting prevention of youth smoking [37-39]

It has been suggested for smoking alternatives, such as electronic nicotine delivery systems (ENDS) and HTPs, that nicotine delivery and subjective effects such as satisfaction, liking and reductions in withdrawal symptoms are important factors, alongside their ability to replicate some of the ritualistic/sensorial cues associated with cigarette smoking, in determining their ability to facilitate smokers switching away from smoking 43,44,45,46,47,48

Teens, young adults, and current or former smokers are the most likely to vape