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A warning, not a body count The authors are careful about what they are not claiming
Demographic subgroup analysis revealed differential effectiveness: males responded more favorably to social risk messages emphasizing peer disapproval, while females showed greater receptivity to health-focused content detailing physical harms
With the increasing number of e-cigarette users in the Philippines, tobacco control researchers in the Philippines and other low- and middle-income countries where e-cigarettes are legally sold and available in the market should include assessing the impact of health warnings and plain packaging of e-cigarette products in their research agenda
The key word is some
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