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FDA Deputy Commissioner Joshua Sharfstein says consumers should beware

Given the availability of other products, like pharmaceutical drugs and e-cigarettes, with more robust evidence of efficacy in helping people quit smoking, the systematic reviews authors write that there are critical questions about whether there is even a place for HTPs in the consumer market. That said, some data suggest that heated tobacco products can help people quit cigarettes

E-cigarettes are 95 percent less harmful than smoking and should potentially be offered on the NHS according to an independent review by Public Health England (PHE)

Granted, you're not holding smoke in your lungs as long as Notap's experiment does, but the final result is pretty grim