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At the time, the advertising slogan "The blue world of Mild Seven" was used in television commercials, and after that blue became the colour of choice for the brand

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In a parliamentary debate on the bill, health secretary Victoria Atkins hit back at tobacco industry representatives who were claiming that the black market will boom. Before the smoking age was increased from 16 to 18, they sang from the same hymn sheet, but the facts showed otherwise, said Atkins

I thought Milton Glaser did a good job discussing this topic in his article "The Road to Hell." I don't agree with all of his opinions but I can appreciate his conviction to hold to them as a designer