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Nik Modi, a tobacco industry analyst, concedes that prohibiting terms like "light" and "low-tar" will hardly affect the tobacco market because smokers have already "become acclimated to color-coding." [26] European Union [edit] The 2001 European Directive on Tobacco Products, which banned the use of terms such as "light", "mild" and "low-tar" with regards to tobacco products, was the first major piece of legislation from the European Commission regarding tobacco control

But just like tobacco and cigarettes in the past, it took several decades for us to really understand what the full harmful effects of those products were. How Do E-Cigarettes Work

The increase in nicotine delivery is accompanied by increase in tar content (Table 2)

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