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In recent years, Al Fakher flavours such as the Guava, Peach and Pomegranate have increased in popularity amongst shisha-lovers in the UK

ISBN 978-1-4629-1753-2

Heres how to create a unique identity for your Zarda brand: Use colorful, eye-catching packaging Offer sachets in different sizes and price points Focus on strong aroma and lasting flavor Create brand loyalty using local influencers or shop partnerships Promote under guidelines avoid public advertising of tobacco While direct promotion may be limited due to laws, you can focus on B2B partnerships and shop-level engagement

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