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Ultimately, the enduring appeal of Black & Mild lies in its ability to deliver a consistent, flavorful, and aromatic smoke in an accessible format

"In polite American society, women did not smoke, certainly not in public." Marlboro ads helped shift that narrative

According to Simon Chapman, a professor of public health at the University of Sydney, the burning agents in cigarette paper are responsible for fires and reducing them would be a simple and effective means of dramatically reducing the ignition propensity of cigarettes

Furthermore, 60% of tobacco smokers were aware of SCCs, and about 85% supported raising tobacco taxes and had strict rules against smoking inside their homes