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The central issue in this case is whether Circle Ks discount advertisements misled customers into believing that the multi-pack discount applied to purchases of cartons. Petterson brought claims under Californias UCL and FAL and moved to certify a class of All persons in California who purchased a carton of cigarettes from a Circle K store in California and did not receive an advertised multi-pack discount from December 4, 2016 to the present. Two representative ads: Im going to skip the easy parts (e.g., numerosity)

Perceptions There were significant effects of filter condition on risk beliefs, F (1, 38) = 9.0, p = .005, p 2 = .192, such that participants had more correct beliefs about the risks of the charcoal vs

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It was followed by an apology that wasnt worth $78