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Truth Initiative researchers found that IQOS may appeal to youth and young adults because of marketing that depicts the product as sophisticated, high-tech and aspirational and sleek, exclusive items akin to iPhones. The marketing of the product is particularly concerning because of the current youth e-cigarette epidemic, driven by JUUL
Unlike snus, which is most often placed between the upper lip and gum, moist tobacco users or "dippers" tend to use the lower
The single wide size (1.5x standard width) allows for custom rolling preferences, while the natural gum Arabic adhesive ensures easy sealing and clean taste
Archived from the original (PDF) on 16 April 2016
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