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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

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Segye Ilbo It is also popular in the military , and in the days when only domestically produced cigarettes were sold at the PX , Bohem cigars that suited the tastes of young soldiers sold well

Throughout the study, researchers asked the participants via test message whether they'd put their cigarette pack out of view of others over the previous 4 hours