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The study, which was published in "PLOS", involved some of the participants receiving packets of their preferred brand of cigarettes containing the warning text message "Cigarettes cause fatal lung disease." A second group received packets of cigarettes with the same message plus one of nine photos showing the damage caused by smoking
Our findings align with previous study by Morean and colleagues which reported that young adults susceptible to or using ONPs were significantly more likely to hold favorable perceptions of ONPs compared to smokeless tobacco (ORadj = 2.54 and 2.18, respectively) (25)
Boylan, J
The results from our heated tobacco product user panels and adoption trackers also show that a large proportion of IQOS purchasers abandon cigarettes
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