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For tobacco brands, pack sizes dictate everything from pricing strategies to regulatory compliance and marketing opportunities

Children find the brightly coloured and slick designs of today's packs appealing." Professor John Wass, academic vice-president of the Royal College of Physicians, said it was delighted by the news, although he added: "It is disappointing that we will have to wait for the results of yet another consultation, but we hope this will be swift and not impede the introduction of regulations in this parliament

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