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LED: Light-emitting diode a display panel on some e-cigarettes that gives such information as the battery level, resistance, wattage, and how many puffs you've taken
3.4 Flavour preferences Most popular: Fruit (60%), Menthol/Mint (15%), Tobacco (9%) 43% of vapers sometimes or always use ice flavours There were significant changes in the most popular flavours used by adult vapers between 2016 and 2026
"There is evidence that menthol cigarettes relax the airways and the flavour masks the harshness of the smoke, therefore younger people find it easier to smoke
The legacy combustible business still pulled its weight, with revenues up 6.7% thanks largely to pricing, which helped offset flattish volumes and supported a 10.1% increase in overall gross profit as PMI leaned on both strategic pricing and operating leverage
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