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"And we knew from light cigarettes that it was a public health disaster because they undermined smokers' wish to quit completely." Andrew Pipe, the heart specialist in Ottawa, used the "Why quit?" ad in seminars at medical conferences five years ago to warn about the ways tobacco companies could use e-cigarettes to promote smoking

By the late 1990s and early 2000s, mounting pressure led to change

Imperial's packs use the brand name, but the design is very different from the other Marlboro, and includes a maple leaf and the word "Canadian." The problem is the global brand's creep into this country: Canadians are familiar with the other Marlboro through travels abroad and through exposure to U.S

[40] They are disposable or reusable devices