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However, the Advertising Standards Authority received complaints that the ad was offensive because it implied that an interracial relationship was socially unacceptable, as was a relationship between an elderly woman and young man
To avoid that existential threat, BAT has spent years investigating and investing in beyond nicotine products through Btomorrow ventures
As a result, the panel reasoned, theyre more likely to be discouraged from trying tobacco by their sense of social distance from people who can legally smoke than they are by legal barriers to purchasing tobacco
Global patent settlement As previously announced, BAT has reached a global settlement with Philip Morris International Inc
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