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Philip Morris International (PMI), producer of Marlboro, L&M and Chesterfield, refers to that tactic as Transforming Beyond Nicotine and Altria, the US arm of Philip Morris, labels its approach as Moving Beyond Smoking

It said it markets its products responsibly, in accordance with local laws and internal company standards, and provides training to emphasise the importance of complying with those standards and minimum-age-of-sale laws

While it can be tempting to consume leftover nicotine lozenges past their expiry date, especially if they look the same or unchanged, the main issue involves more than just their appearance

That narrative plays well in a regulatory environment pushing for less-addictive products