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And the tobacco people left us in the lurch. What the broadcasters found particularly galling was the notion that the quarter of a billion dollars a year they had been getting for cigarette advertising was going to wind up in someone elses hands, and that at least some of it might wind up in the hands of their competitors in the newspapers and magazines, from whom the broadcasters had wrested the greater part of cigarette-advertising revenue years ago

Response: This concern stems from the results of studies showing that when smokers are given light cigarettes, or cigarettes that reduce nicotine delivery and tar but do not reduce actual nicotine content, they increase their cigarette usage to compensate

"China at the Crossroads: The Economics of Tobacco and Health"

School of Public Health and Co-Director of the Office of Education and Training in the Harold C