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The ASA said that consumers looking at the ad would think the a relationship between an older and younger individual and a couple of different races was something that was unusual or socially unacceptable

In 1928, Lucky Strike introduced its Cream of the Crop campaign, featuring celebrity testimonials from female smokers, and then followed with Reach for a Lucky Instead of a Sweet in 1929, designed to prey on female insecurities about weight and diet

Unfortunately, thats not the case

There is an important message to policymakers around the world here: standardised packaging when introduced within a setting of tax increases, does not appear to result in long term price falls. Kruti Shrotri, [Cancer Research UKs tobacco control manager, said: Smoking is the biggest cause of health inequalities and raising taxes on tobacco is one of the most effective ways to reduce smoking