david bowie cigarette photo Portrait of English musician and actor smokes a cigarette... News David Bowie Smoking - Etsy

Contrary to popular belief, "light" cigarettes often don't contain less nicotine than regular ones

Datasets used in this study that require approval to access include the various waves of International Tobacco Control Policy Evaluation (ITC) Project data used (Wave 2 ITC Kenya, Wave 3 ITC Mauritius, Wave 2 ITC Zambia), the Sierra Leone Tobacco Survey and the STEPwise surveys conducted in Algeria, Botswana, Cabo Verde, Eswatini, Ethiopia, Lesotho and Zambia

The campaign was a success and triggered other companies to emulate the Kool strategy

Apart of measuring our cessation efforts is tracking the data of clients from San Joaquin County that have used Kick-it annually