why do black people like menthol cigarettes so much cigarettes' link to Americans How menthol cigarettes became Black

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The brand's associations of self-reliance, openness, and pride in something distinctively American resonated across genders

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

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