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Ulterior Motives Today, not everyone takes Fishers position on tobacco at face value

Internal company documents show these campaigns to be a public relations effort to deflect the severe criticism against the industry for such successful promotions as those using the Joe Camel character, which may have hooked millions of teenagers into smoking. The court also discussed the landmark Kessler judgment of 1999, which followed a legal case brought against the tobacco companies in the US

Vaporize instead of smoke." Listen to the full story here: With files by On the Coast.

Legal tobacco information for Australia with flavour insights and regulation details