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The mother-of-one clutched onto her cigarette tightly, revealing chipped red nail polish as she puffed away

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In a 1983 report on competitor activities, RJR shared documents about NAS, the new niche product that used Native imagery and tapped into increasing public interest in all things natural and healthy.47 SFNTC Founder Bill Drake was motivated by his beliefs that the pesticides and additives in commercial tobacco were more harmful than tobacco alone.48 49 PM research in 1995 found that the message of a pesticide-free and additive-free product resonated with consumers, as the American Indian imagery served as a reminder of tobaccos original use in its natural state.35 In a 1995 media profile on SFNTC, CEO Robin Sommers credited his fascination with American Indian culture36 for inspiring the marketing concept