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The television networks, which stand to lose approximately eight per cent of their total annual advertising revenue through the Public Health Cigarette Smoking Act, are now attempting to avenge the loss of their tobacco advertising by unleashing their time salesmen upon ad agencies to grab all manner of other consumer-product advertising revenue from the print media, whose own resulting losses may turn out to be greater than whatever gain they may enjoy from cigarette advertising

Revenue from new categories was up 29% in the first half of the year to 1.66 billion pounds

Cohen Center for Strategic & International Studies Arleigh A