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In 2000, Santa Fe Tobacco entered a consent decree with the Federal Trade Commission settling claims of deception tied to the original tagline 100% additive-free natural tobacco. The deal required American Spirit to print the disclaimer, no additives in our tobacco does NOT mean safer. Despite this, American Spirits $223 million marketing campaign was so successful, according to the plaintiffs, the brand tracked an 86% increase in sales from 2009 to 2014, during a period in which overall cigarette use fell 17%

Its a tough reality for smokers in Aotearoa

Emerging Economies China represents a daunting public health challenge given that over 300 million of its citizens smoke while an estimated 740 million, including 180 million children, are exposed to secondhand smoke [ 31 ]

In a market flooded with generic cigarette cases, Rigid Cigarette Boxes stand out