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Menthol, a flavor additive with a minty taste and aroma, interacts with nicotine in the brain to enhance nicotines addictive effects, and the combination of menthols flavor, sensory effects and interaction with nicotine in the brain increases the likelihood that young people who start using menthol cigarettes will progress to regular use, according to the FDA
However, due to limited supply and market speculation, they were once regarded as a symbol of 'status.' Coupled with the fully open nature of the cigarette market, prices soared." "After the 'Zhou Jiugeng Incident,' the tobacco industry increased the supply of cigarettes with unreasonably high market prices, aiming to restore market rationality
It must be avoided by people with hypertension, cardiovascular disease, hyperthyroidism, diabetes, glaucoma, or those taking MAOIs, and a 2024 MHRA/EMA safety update warns of rare but serious neurological risks including PRES and RCVS