Robert Lustig, a professor emeritus of pediatric endocrinology at the University of California, San Francisco, and author of "Metabolical." In scientific terms: When brains are flooded with the stress hormone cortisol on a long-term basis, it inhibits the function of the prefrontal cortex, leading to excessive activation of the "reward center" of the brain triggering the excessive baking, drinking, smoking and shopping that filled the idle hours of 2020
*Cough cough* Sorry, some smoke got into my lungs
However, even if the price of cigarettes is raised from the current 4,500 won to 8,000 won, the smoking rate in 2030 is predicted to be 29.2%, making it difficult to achieve the goal, according to a study by a Seoul National University research team released in 2023
The whole operation is shady