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"The Walt Disney Company Launches Friends for Change"

But my colleagues and I argued that, for established smokers, branded packs dont just look pretty and distract from the ugly warning labels, they are also full of social meaning that helps smokers define themselves and their smoking behaviour in a positive light

Ethics declarations Competing interests Hlne Lalo and Jrmy Sorin were or are employed by Ingescience (Hlne Lalo is currently not more affiliated to Ingesciences, but she was employed by Ingesciences during the experimental session)

Some drug addiction treatment centres offer programs to help an individual quit smoking