[67] The campaign introduced 6 media campaigns (entitled 'Artery', 'Lung', 'Tumour', 'Brain', 'Eye' and 'Tar') between the years of 1997 and 2000, intending to appeal to people of lower socioeconomic status by illustrating that individuals in this cross section of society had the highest smoking rates and suffered the highest levels of smoking related disease
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Children were often used in early cigarette ads, where they helped normalize smoking as part of family living, and gave associations of purity, vibrancy, and life
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