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Within five years of quitting, the risk of hearing loss associated with smoking decreases
See: Statistics from Altmetric.com Background The tobacco industry has developed heated tobacco products since the 1960s.1 When these safer offerings have been marketed, consumers have generally rejected the products poor taste, smell and user experience.2 As of May 2018, however, a heated tobacco product from Philip Morris International (PMI), IQOS, had won at least moderate consumer acceptance in several of the 31 countries in which it was available.3 By early 2018, IQOS had captured nearly 15% of the national tobacco market share in Japan, 2 years after its introduction.4 Despite the continued predominance of conventional cigarettes to company profit,3 PMI publicly frames IQOS as presaging the companys supposed departure from the cigarette business altogether.5 In promoting IQOS, PMI has attempted to foster a perception of the product as reduced risk
In addition, increased awareness (of cessation resources, methods, or support, etc.) may play a role in harm reduction
