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Black Bat: Had a regional/value orientation, less national marketing presence, and was not known for a signature blend in the way Camel was

began filling its large, machine-made cigars with pipe tobacco

This post is purely to highlight ITCs business strategies and market leadership ITC Limited has long established itself as the undisputed leader in Indias tobacco industry, controlling a dominant share of the market through its iconic cigarette brands like Classic, Gold Flake, and Wills Navy Cut