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In Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette , Princeton University professor KEITH WAILOO exposes the racism and predatory marketing that the tobacco industry used to addict Black Americans on menthol cigarettes and how they partnered with Black businesses, civic leaders and organizations

The reporter believes that this could have been a result of the taste

There are hundreds of them at each of the corner stores within crawling distance of my stoop, and additional dozens of them (emptied of their original contents, and then sometimes filled with something less refreshing) on the sidewalks and curbs nearby

Still, the candy versions remained largely unchecked until the 1980s, when advocacy groups like Doctors Ought to Care began calling out the hypocrisy of marketing candy cigarettes to children