Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis MARKET DYNAMICS Level Increasing cannabis demand for medicinal applications Rising demand for hemp-based products (textiles, food, cosmetics, bioplastics) Level Stigma and social acceptance issues Stringent regulatory environment across countries Level Edibles, led by gummies and chocolates, to present additional growth opportunities for the cannabis business Growing interest in sustainable alternatives to plastics and textiles Level Intensive water consumption and inability to maintain consistency during cannabis cultivation Lack of standardized quality control and processing infrastructure Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis Driver: Increasing cannabis demand for medicinal applications In the US, medical cannabis is regulated by every state, with more than two-thirds of states, plus the District of Columbia, legalizing it for medical use and more considering licensing for official usage
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