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Ads targeted women too, according to the American Heart Association, designing feminine package designs and labeling some cigarettes with feminine names. The companies specially sought out female customers with ads in womens magazines promoting brands like Virigina Slim and now more than 40% of women smoke menthols, compared with 31% of men, according to the FDA

No overengineering

By arming them with the facts about tobacco industry profiling tactics, we are empowering them to be the generation to end tobacco in every community nationwide. Youth can call out tobacco industry profiling as it happens by tagging @truthorange and #STOPPROFILING

Got him, babe. J