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The Truth campaign has been studied more extensively than any other statewide counter-industry campaigns, and some studies have indicated that awareness of this campaign has lowered smoking intentions in adolescents and has increased the desire to quit in young adults (3, 4, 5)

At least one study has shown that nicotine can boost the enjoyable effects of alcohol consumption and lead to a heightened sense of reward and increase use

Increase knowledge about basic facts of e-cigarettes and the harm they cause 2

For such larger smoking articles, the relative effect of the filter would be greater, and so different design considerations may apply to the filter, dependent upon the size of the tobacco rod to which the filter is to be attached