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Topics covered include: Price dispersion Pack and pouch sizes Price segments Brand extensions Alternative tobacco products Strategic pass through of tobacco tax increases Discounting strategies As in other industries, the costs of raw materials, manufacturing, promotion and distribution of tobacco products are important in determining profits to tobacco growers, manufacturers, wholesalers and retailers

Both developments are important, given that tobacco company documents suggest that these new packaging designs are appealing to young adults and may lead to increased sales

What Alternatives Are There for Heavy Smokers

Philip Morris first introduced the Marlboro brand in 1923-1924 as a luxury cigarette for women