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I think that this work will lead other researchers and healthcare stakeholders to consider a point-of-care approach as a viable alternative to programs that focus on referral rather than on direct clinician involvement, said Baker

Initial attempts to create a HTP in the 1980s were widely panned, with poor flavour contributing to consumer dislike of the products.[1] The first modern HTP, called IQOS, was brought to market by Philip Morris in 2014.[2] Are heated tobacco products safer than high-risk combustible tobacco products

This is an FDA-approved treatment for depression that has also been proposed for the treatment of addiction

PM USA has been preparing for commercialization and is ready to act promptly upon FDA authorization. Gifford said PM USA plans to launch iQOS into an initial, unnamed market to learn as much as possible as quickly as possible and make the most of our first-mover advantage in heated tobacco. The company plans to test a range of marketing, sales and consumer-engagement approaches to raise adult smokers awareness of iQOS, facilitate guided trial of the product and provide post-purchase support, Gifford said, emphasizing that they would take steps to limit reach to unintended audiences