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This article is part of the Topical Collection on Tobacco Rights and permissions About this article Cite this article Trucco, E.M., Fallah-Sohy, N., Hartmann, S.A

27 A Players advert published in November 1938 showed a woman holding a cigarette with the caption Though fashion may influence her choice in many matters, she smokes Players because, like so many of her friends she prefers these excellent cork-tipped cigarettes

Det handler ikke bare om bonusbelp eller psttt hye gevinster, men om helheten: hvordan tjenesten oppleves i hverdagen, hvor plitelig den er, og hvilke verkty som finnes for hjelpe deg spille innenfor egne rammer

The litigation was important, in part, because one of the main policy goals of the anti-smoking movement was to restrict the marketing of tobacco products