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It could continue its nicotine-science journey in the short term, evolve toward lifestyle vitality as a medium-term play, and ultimately redefine itself as a sustainability-driven wellness conglomerate

For instance, two separate qualitative studies found that a Silk Cut Superslims pack helped increase interest in the product among 15-year-old girls and women aged 1824 years.11 ,12 In both studies, the smaller pack size and female-oriented colours communicated positive attributes and functionality

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Researchers concluded that the results were suggestive, and further research must be conducted