According to CMO Linda Bethea, Danone launched Oikos Protein Shakes this month backed by media spending on paid search, paid social, digital display, influencer marketing, retail media and connected TV (CTV)
The prescriber recommendations for weight loss include "those with a BMI of 30 or above or a BMI of at least 27 and a coexisting condition such as diabetes, heart disease or sleep apnea may be considered for these medications," shares Melissa Mitri, M.S., RD, a nutrition writer and owner of Melissa Mitri Nutrition
Gutzwiller JP, Tschopp S, Bock A, Zehnder CE, Huber AR, Kreyenbuehl M, Gutmann H, Drewe J, Henzen C, Goeke B
The Wegovy pill is the first oral GLP-1 medication approved for weight management, representing a major breakthrough in obesity treatment