Examples of potential influencers along a consumer-oriented patient journey: A wareness and interests: health checkup centers, wellness clubs, social platforms Research and consultation: aesthetics hospitals, medical social platforms and internet hospitals Diagnosis and treatment selection: hospitals, private clinics, internet hospitals, online-to-offline testing service providers Follow-up purchase: retail pharmacies, online pharmacies Chronic management and behavior change: commercial insurance companies and third-party administrators, digital patient management platforms 3.5 Horizontal and vertical partnership No single company can succeed alone
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Thombs DL, O'Mara RJ, Tsukamoto M, Rossheim ME, Weiler RM, Merves ML, et al
But the signals are notable