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Using data from the KFFpoll, Cornell University, and Euromonitor, IFF estimates that GLP-1 consumers currently represent a $56 billion share of US household food and beverage spend a sizable segment of the nations $939 billion food and beverage retail market

Competitive Landscape Market concentration is high, with Novo Nordisk and Eli Lilly jointly capturing a significant percentage of global revenue in 2025

Allometric scaling projected a long half-life of 16.1 hours with an efficacious once-daily dose of 200 mg in humans, consistent with the half-life reported in clinical studies