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The beverage opportunity is particularly strong because of what GLP-1 users actually need: these medications lower food intake and stimulate electrolyte excretion through the kidneys, users face specific risks of cramping, fatigue, and dehydration, said John Scheer, co-founder and Chief Creative Officer of healthcare and wellbeing branding agency Herman Scheer So its not just about marketing: its about genuine functional demand. GLP-1 friendly products While electrolytes are the key element of the hydration proposition, drinks need to go beyond that