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and his attainment
The book was IRRESISTABLE
It has rarely been a question of numbers
She is a professor emerita at Columbia University Graduate School of Journalism
tested advertising methods how to profit by removing guesswork rev ed O.M. and his attainmentRevised edition of John Capless classic guide to advertising testing, offering practical techniques for writing headlines, choosing appeals, testing layouts, and measuring results to increase ad performance. Foreword by Bruce Barton.
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