tested advertising methods how to profit by removing guesswork rev ed O.M. and his attainment

Name: tested advertising methods how to profit by removing guesswork rev ed O.M. and his attainment
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SKU: 49079913707
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and his attainment

The book was IRRESISTABLE

It has rarely been a question of numbers

She is a professor emerita at Columbia University Graduate School of Journalism

tested advertising methods how to profit by removing guesswork rev ed O.M. and his attainmentRevised edition of John Capless classic guide to advertising testing, offering practical techniques for writing headlines, choosing appeals, testing layouts, and measuring results to increase ad performance. Foreword by Bruce Barton.

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